ABOUT JULIA
Approaching a decade of experience leading social strategy for small businesses, designers, start-ups, and national brands, Julia specializes in bringing strategy and storytelling together.
Leading with holistic social strategy, intentional content, and community building that feels authentic, Julia is equal parts brand strategist and creator. Balancing big-picture thinking with scrappy, creative execution — you can usually find Julia with her PNW pups Louie and Murphy (and cat, Dolly Parton Jr.) by her side.
FAVORITE SOCIAL PLATFORM: TikTok for connection, Cosmos for creative inspiration.
MY FYP CURRENTLY: French bulldogs and soup recipes.
SOCIAL MEDIA HOT TAKE: If brands don’t have an on-camera “spokesperson” to speak directly their consumers, they’ll never make it on social.
TREND THAT LIVES IN MY BRAIN: “It’s corn!” forever and always.
FAQs
HOW IS MICRO SOCIAL DIFFERENT FROM AGENCIES OR INDIVIDUAL SMM’S?
Micro was born from my first-hand experience leading social as a brand-side Social Media Manager and collaborating with creative agencies to shape strategy, create content, and plan campaigns. I saw how too many cooks can slow things down, so Micro offers a hyper-focused, streamlined approach with customized services that deliver faster, smarter results.
WHAT ABOUT INFLUENCER MARKETING?
Micro’s got you! With experience in building evergreen and campaign influencer rosters, drafting contracts, negotiating needs and crafting creative briefs, we’re here to support end-to-end with influencer collaboration for your brand. See these offerings included in our ongoing and a la carte services, or reach out directly to discuss more!
do you manage accounts long-term or just help with set-up?
All of the above! With experience spanning across launch & content kits, influencer campaign kickoff’s and long-term social media management, we’re happy to help with whatever your brand needs, even if those needs change over time.
WHAT IS YOUR PROCESS LIKE?
When starting with Micro, we love to start with an intro to get to know you, your brand and your goals on social. From there, our collaboration can be as hands-on or hands-off as you prefer. We’ll dive into your current social media presence, see what your brand’s competitors are up to and craft informed strategy, content and community management plans from there.
WHAT IF I NEED A COMBO OF YOUR SERVICES?
Can do! Think of me as the Chipotle of social media services, feel free to customize any way you’d like! Shoot me a message and we can find a solution to your immediate and longterm needs.
ARE YOU EVER FEATURED IN CONTENT?
It’s no secret that on-screen presence moves the needle on social (especially TikTok!). As a firm believer in showing humanity on your feed and with experience being on-screen across various brands and platforms, I’m happy to jump in and speak to your audience! On-screen cameos are available for an additional fee, let’s chat!