cob foods
product launch and celebrity partnership with world-class tennis star on the line and the existing content wasn't close to collab quality. rebuilt video library from scratch. overhauled for quality, flow and messaging clarity. good enough to go live alongside novak.
delivered — 15 videos in two weeks.
185% engagement rate.
compared to the brand’s typical 0.5% ER.
built for launch
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rollout started with a bold, simple teaser. just enough to build curiosity and wake up the comment section.
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pov: novak shows up with a mystery package. simple concept, instant connection between the celeb and the product.
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2.1M views later. product is out, collab is live and the audience that spent two weeks wondering finally gets the answer.
the brand behind the bag.
evergreen videos introduced the COB founders and team, building the brand equity that made the celeb partnership mean something.
