tillamook
tillamook had high-fidelity brand creative that wasn't translating to social. we had to close that gap without losing the brand. we took high-fidelity brand creative and made it feel at home in the feed. same brand, different frequency.
delivered — strategy, creative direction & post-production.
+3,000% increase across all organic social metrics.
percentage increase taken from one year of growth.
high-fidelity → lo-fi
image: leslie grow
brand campaign creative that set the standard. high-production, product-forward and built around a distinct color story.
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translated for the feed. same stacking structure and brand colors, reproduced in a way that felt native and unpolished.
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new product launch, same playbook. pulled the product's blue and gold directly into the social graphics to keep it unmistakably tillamook.
three years. four platforms. one, consistent brand voice.
in three years leading organic social for the brand, strategy was simplified, content was streamlined and the brand’s product & people were highlighted in parallel.
some of my favorite projects below.
