strategy behind the scroll.
at tillamook, I led strategy and partnered with creative and production teams to turn brand-wide campaigns into craveable, feed-first social content.
from high-fidelity campaigns to lo-fi social
high-production brand creative inspired organic, high-impact social content. built from the tillamook “look,” but made for everyday scrolling.
still photos by leslie grow
over the course of one year, all social metrics increased by an average of 1,190%
by putting product and people at the center of strategy, this content modernized tillamook’s heritage and introduced the brand to new fans through refreshed storytelling.