strategy behind the scroll
at laika studios, I led content strategy, creative direction and creative partner management for all social content - celebrating the makers, moments and magic behind the studios’ iconic films.
film first &
feed ready.
from spotting the right trends to briefing and guiding the creative team, I led the strategy behind social content built to tap into cultural moments (nostalgia marketing, shown) while keeping the focus on their classic films.
culturally relevant,
creatively rooted.
my video strategy balanced cultural relevance with storytelling rooted in LAIKA’s films, characters, and creative team—using trends, fan insight, and behind-the-scenes moments to keep the focus on the work and the people who make it.
128M views
2.2M engagements
25.4K followers gained
all within 5 days.
can you guess which video drove those results?