laika studios
known for pushing the boundaries of stop-motion filmmaking, this studio’s high-production wasn’t resonating in-feed. the challenge: translate world-class production quality into content that felt native to the feed without losing what makes the studio iconic.
delivered — strategy, creative direction, campaign-building.
128M views, 2.2M engagements, 25.4K new followers.
comment section → brand campaign
13 years of fan comments, forum threads, and film reviews and one campaign to finally answer them.
teaser, behind-the-scenes, then the reveal with the film's original director and character artist on camera to make it official.
the big reveal - bringing in over 100M views and over 20K new followers in the first week of the post being live. not to mention local & national earned media coverage.
beyond the campaign.
in one year’s time, every piece of content built from my lead helped celebrate the studio, connect with fans and give the internet a reason to talk about the studio outside of major film releases.
some of my favorite moments below.
